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Message from the CEO


Life Skills Coaching

“A new profession and service arising”


 

The birth of a new relevant profession and service – a form of help

 

I firmly believe that the time has come for a new profession and service called, ‘Life Skills Coaching’ to emerge stronger than ever in this world. In other words, the time has come for Life Skills Coaches and Life Skills Coaching Companies to arise, be recognized and accepted in the market place and become part of the mainstream services as never before.

 

More than ever individuals, married couples, families, businesses, sports teams and other kinds of organizations need the ongoing services of a professional Life Skills Coach, in order to overcome their personal and professional challenges and achieve their full potential, desired dreams and objectives.

 

I am convinced based on my personal life experience of 45 years, and Life Skills Coaching experience of more than 20 years, that many or most people, (from your top executives to your domestic workers) are struggling to cope and manage all the major aspects of their lives properly.

 

They struggle in various areas of their lives not because they are bad people, but because they simply don’t know how – they don’t have the necessary Life Management Skills knowledge or they lack the necessary motivation and the ability to focus on the implementation thereof.

 

I am convinced that now and more than ever, people of all walks of life need experts in Life Management Skills to help them to master life skills such as: Time Management, Motivational Management, Financial Management, Project Planning, Interpersonal Relational Skills, Ethical Management, Team and Organizational Management, Hard Work / Productivity, Pro-activeness, Spirituality, Self-discipline, Courageousness, Conflict Management and Stress Management.

 

 

The task of a Life Skills Coach

 

What then is the major task (function or service) of a Life Skills Coach? 

  • The major task of a Life Skills Coach is to motivate, teach and advise people – individuals and teams, to master the practice of general success and happiness enhancing skills and principles, called ‘Life Skills’.

Therefore another description for a Life Skills Coach is also, ‘A Life Skills Development Motivator, Trainer and Consultant’.

 

Life Skills Coaches are committed to fulfil this task by providing the following professional Life Skills Coaching services namely: 

  • Life Skills development motivational talks

  • Life Skills development seminars or short courses

  • Career guidance consulting

  • Marriage / Relationship consulting

  • Parenting consulting

  • Management consulting

Every Life Skills Coach does not necessary need to fulfil all of these roles mentioned above. Some will prefer, due to their individual gifts and personalities, to specialise in one-to-one coaching and others in motivational talks or training and facilitating seminars and group consulting.

 

 

The major purpose and objectives of a Life Skills Coach

 

The major purpose and objective of a Life Skills Coach is to HELP PEOPLE – individuals and teams: 

  • To achieve maximum (full potential) success and happiness in every aspect of their lives – personal and professional.

  • To discover and fulfil their divine purposes (divine assignments) with maximum success.

  • To overcome and resolve personal and professional problems.

  • To improve and uphold the highest possible standards of ethics (morals), customer service, morale, motivation, productivity and achievements.

  • To honour God and extend His reign in the hearts of people.

 

The way to become a Life Skills Coach

 

In my opinion and based on my own experience of Life Skills Coaching, you need to practically have the following in place in order to become a competent Life Skills Coach: 

  • You need to have a genuine passion to help people to overcome their problems and achieve their full potential.

  • You need to have a genuine passion and talent to motivate, teach and advise people – individuals and or teams.

  • You need to have an internal intuitive knowing that you have been created for this specific purpose on earth.

  • You need to have obtained the knowledge (know-how) of all the major life management skills. (We have up to now identified 40 different life skills areas)

  • You need to have given sufficient evidence that you have mastered the practice of these Life Skills in a satisfactory manner.

  • You need to have served faithfully and have been monitored and mentored for a reasonable amount of time in a Life Skills Coaching team.

  • You need to be systematically released in the life coaching service – you cannot for example start your coaching career by coaching executives.

At Maxima all of our aspirant Life skills coaches have to undergo 3 Year in-service training before they would be considered by senior management to be released to operate as a fully fledged Life Skills Coach.

 

During this 3 year in-service training period they will be studying the 40 major Life Skills Courses, will be involved in practical supportive services, be mentored by Senior Life Skills Coaches and Managers and will be systematically exposed and released to do the work of a Life Skills Coach.

 

In their 1st year they will operate as a Life Skills Coach Trainee, in their 2nd year they will operate as an Assistant Life Skills Coach and in their 3rd year they will operate as a Junior Life Skills Coach.

 

In order to be considered by senior management to become a Senior Life Skills Coach they will have to operate successfully as a Life Skills Coach for at least another year. In order to be considered by management to become an Executive Life Skills Coach, they will need to operate faithfully and successfully as a Senior Life Skills Coach.

 

 

The way to select the best Life Skills Coach for you and your organization

 

In order to make certain that you and your organization obtains the maximum use of a Life Skills Coach, and not be abused by ‘fly-by-night’ and incompetent people who call themselves Life Skills Coaches but are not, you need to look for the following components: 

  • A genuine Life Skills Coach - who is sincere, upright and honest.

  • A caring Life Skills Coach - who loves and cares for other people.

  • A passionate Life Skills Coach - who is enthusiastic and zealous about the work.

  • A competent Life Skills Coach - who has sufficient life experience and life skills know-how.

  • An accountable Life Skills Coach - who is accountable to a reputable expert in Life Skills Coaching.

  • An exemplarily Life Skills Coach - who practices what they preach.

  • A principle based Life Skills Coach – who lives and coaches principle based.

    • What is a principle? Principles are God given universal timeless, time tested and guaranteed success and happiness enhancing keys - activities and behaviours for living.

  • A God depending Life Skills Coach - who relies on God to help Him to live and coach successfully.

  • Preferably but not essential, an experienced Life Skills Coach - who have been coaching for some time.

 

The future of the Life Skills Coaching Profession

 

I believe that the future is shining absolutely brightly for the Life Skills Coaching profession and service, provided that it is properly regulated and that incompetent Life Skills Coaches and Life Skills Coaching Companies will not be tolerated.

 

I believe that one day most individuals, married couples, families, sports teams, businesses and organizations, will have Life Skills Coaches involved in their lives just as we all are currently making regular use of motorcar mechanics to service and maintain our cars.

 

J. J. Theron

Founder & Chief Executive Officer

(Maxima Training & Consulting)

 


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Date last updated: April 05, 2009